The Joey

The Pain Points

• Unable to grow beyond 700 subscribers.

• Average views stuck below 20 per video.

• Poor viewer retention, causing audiences to miss the key messages.

• Very low click-through rate (CTR).

The Challenges

• The edits were boring.

• Thumbnails were unattractive and failed to capture attention.

• Ineffective use of keywords—no optimization in video descriptions or the About section.

• The logo and banner lacked appeal and failed to invite engagement.

Addressing the Pain

• Started by redesigning the logo and banner to create a more inviting and professional look.

• Developed a video editing style that is both appealing to the creator and engaging for viewers, with continuous experimentation to identify what resonates best.

• Created eye-catching thumbnails designed to increase clicks and viewer interest.

• Researched and implemented optimized keywords tailored to the channel’s niche for titles, descriptions, and metadata.

• Established a system using AI tools (like ChatGPT) to generate optimized titles and descriptions efficiently.

The Solution

• Designed a fresh, compelling logo and banner to enhance brand identity.

• Produced engaging edits that improve viewer retention.

• Crafted visually striking thumbnails that attract clicks.

• Developed a prompt-based workflow to generate SEO-friendly titles and descriptions using AI assistance.

Results

• Gained over 300+ new subscribers within 3 weeks.

• Improved viewer retention rates significantly, leading to more watch time.

• Increased CTR by over 3 times compared to previous performance.

• Received positive engagement, fostering community growth.

• Expanded reach by more than 20 times.